Football club “Arsenal” has signed a significant sponsorship deal with CashBet Coin that is likely to cause criticism/
CashBet Coin (CBC) is designed specifically for online gaming and cryptocurrency will become the default platform CashBet. Currency is a token-based standard ERC20 will be launched through an initial placing coins (ICO) of the company. Pre-sale for the ICO began on January 23.
CashBet, game company, was in Oakland, California, has placed a photo of Arsenal players on its web site. The company States that it is “one of the first mobile platform for social interactive games with real money and use the skills of the users.” Among other things, the company offers casino and sports betting.
The contract with the sports giant will provide advertising in the stadium during home matches of Arsenal in the Premier League at the Emirates stadium. Premier League includes more than 600 million homes worldwide, and the usual match watch up to 80 million people around the world. Arsenal took the third place in terms of profit in England for the 2016-17 season, after clubs Manchester United and Manchester city.
Legendary club with thirteen Championships and thirteen record FA Cups is the most popular football team in China. He also enjoys a great popularity in Southeast Asia, to service this region there is a special online shop with Souvenirs of the club. Prices in this store are quoted in Malaysian ringgit, Indian rupees, Thai baht, Vietnamese Dong and Singapore dollars.
Deal with CashBet Coin was the first cryptocurrency in the world. The gaming company has long sponsored sports clubs. Although the activities of the company CashBet is regulated by the gambling Commission of the UK, the ICO regulation in the country is missing. As recently reported by the British auditing and consulting company Ernst & Young, ten percent of the 3.7 billion dollars invested in different ICO in 2017, has been lost or stolen.
Joining a number of companies like Joining Emirates Airlines, Gatorade, Puma, and Vitality Insurance company CashBet hopes that its partnership with Arsenal will be profitable. The number of Arsenal fans around the world has a population of 142 million, making it a fan base, the fifth largest in the world.
The club has a Chinese version of the website and the website for the North American fans. The club is also gaining popularity in Asia and Africa. With time it will become clear whether the involvement of CashBet in the sponsoring club to pave the way for other cryptocurrency players. Will also be interesting to know if they follow the example of Arsenal and other clubs will take the blockchain community.
Given the current controversy surrounding the ICO, it may be a step to provide legitimacy to a tainted image of the IPOs of coins.