Playboy TV is going to integrate a new payment method that allows customers to access exclusive content for adults, using the cryptocurrency.
The company said that by the end of the year she will release a special cryptocurrency wallet, and plans to begin accepting the cryptocurrency called Vice Industry Token. ICO this project ends next week. Later, the company also plans to add support for other tokens “leaders” of the market.
According to the documentation of the project, the Vice Industry Token (VIT) specifically designed for adult content and represents a token that can monitor real user interaction with content on the blockchain.
Playboy TV claims that users will be able to view, comment and rate content using VIT.
This is one of the first times that a major television company switched to using cryptocurrencies as a payment instrument.
Reina Patel, chief operating officer of the company commented:
As the popularity of alternative payment methods continues to grow worldwide, we believe it is important to give our 100 million monthly subscribers new possibilities for payment.
The representative Playboyзаявила that the company also plans to integrate the cryptocurrency payment method with their other services, including games, projects based on augmented and virtual reality.