Google intends to amend the rules for advertisers in October. In particular, the company intends to allow some cryptocurrency companies to advertise on its platform.
According to an official statement since October, Google will allow registered cryptocurrency exchanges and exchangers to advertise on its platform, however, advertisers have to be limited to audiences in the USA and Japan.
Advertisers must be certified in Google, to run ads in a specific country. In order to obtain the certificate, companies have to apply, after the entering into force new rules for advertisers in October.
Recall that in March, the company has banned the advertisement of cryptocurrency projects on its platform, Google Adwords.
Earlier in June, Facebook made a similar move by lifting the ban on ads for pre-approved cryptocurrency companies, while maintaining the ban on advertising of ICO projects.