9 APR cryptocurrency exchange Coinbase announced that the new Vice President (VP) of communications was Rachel Horowitz.
Horowitz previously worked at Spark Capital, which is one of the largest investors in Coinbase. In this organization she was a partner, head of marketing and communications, and acted as adviser to the founders portfolios.
Prior to Spark Capital Horowitz was appointed Director of the Department for communication technologies in Facebook . New VP Coinbase has also worked at Twitter, where she worked on scaling relations team. Horowitz was a member of the team Twitter during the initial public offering of the company’s shares (IPO). On joining the Coinbase team, she said the following:
“Incredibly excited to join Coinbase as Vice President of communications. Amazing company with a tremendous history. It’s time to get to work”.
According to Horowitz, Coinbase reminds her of Twitter, having joined in 2011 because Twitter has observed the same excitement in the early stages of its development. Newly minted VP recognizes that it is a big responsibility and, most likely, she will have to face difficulties, because many people still have no idea about the cryptocurrency:
“Many people know about cryptocurrency in the news, but do not fully understand their significance. We have to conduct a large-scale educational program.”
Amid growing demand, Coinbase is looking for new talent to lead the company. In March as Vice President of corporate and business development, the company hired the former Executive Director LinkedIn Emily Choi, and one of the former leaders of the new York stock exchange Eric Tailor as Vice President of Finance. Tina Bhatnagar, former Vice President of Twitter, joined the team in January. She assumed the position of Vice-President, operations and technology.